Customer Relationship Management is one of the new buzzwords that intrigues businesses. Microsoft, Siebel, and Salesforce.com being the major players. Recently a new company called SugarCRM developed their CRM package on the Open Source Platform.

What this means for you is that an application that used to be proprietary and costly to customize is now within your reach. Iandiam uses SugarCRM and believe it is an application that can be used to identify, create, and retain clients.